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Erak Internet Radio advertising is just like radio advertising – but more powerful:
- More precise targeting opportunities
- We don’t extrapolate from diaries, we tell you the exact number of impressions delivered
- Advertising is multi-faceted – combine audio ads with synchronized banners and buttons to maximize visibility and retain attention.
- More actionable – listeners are only a click away from your site
- Audio is not background noise. Listeners at their computers pay attention
Internet Radio is growing rapidly, and is already a significant part of many companies’ marketing campaigns. A recent Arbitron report noted:
- Over 50% of Internet users consume streaming media
- Streaming media attracts a highly compelling advertising target
- People spending less time with TV and print due to their time spent with the Internet
- 56% of audio streamers rate Internet audio as being “new and fresh”
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